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+++ Unlock the value in your audience today
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State of Flow
EMAIL SERVICES
Master Email Marketing
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performance based EMAIL MARKETING + SMS FOR online brands

Unlock the value of your audience with email marketing + SMS.

Without a clear lifecycle marketing strategy, your emails + SMS will be ignored. When you clarify your strategy with Flowstate, engagement,  revenue + customer lifetime value increase. Guaranteed.
UNLOCK VALUE NOW
UNLOCK VALUE NOW
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How much is poor email marketing costing your eCommerce business?

Most eCommerce businesses struggle to create a consistent stream of revenue from email marketing. When your email marketing lacks punch…
EMAIL SUCCESS CHECK
EMAIL SUCCESS CHECK

NO ONE OPENS YOUR EMAILS

POOR SALES + ROI

audience growth stagnates

over reliance on paid ads

lifecycle email marketing

Email Marketing
Services

Our team of specialists will work with you to craft effective and engaging messages that drive results for your eCommerce business. From strategy development to creative execution, we've got you covered. Let us help you take your email marketing + SMS to the next level + create a lasting impact on your audience.
LEARN HOW WE DO IT
LEARN HOW WE DO IT
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES

SUCCESS STORIES

SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
SUCCESS STORIES
DealDrop
DealDrop
CPAP Direct
CPAP Direct
Pay Later Travel
Pay Later Travel
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

Our signature system

State of Flow is the 5-step signature system designed by Flowstate to transform email into your #1 ecommerce sales channel by unlocking the value you have in your email list right now.
LEARN HOW WE DO IT
LEARN HOW WE DO IT
state of flow
01

VISIon workshop

To ensure seamless alignment between our email marketing and SMS strategy and your business objectives, we commence with a comprehensive Vision Workshop. Here, our foremost priority is to gain an in-depth understanding of your overarching strategic goals.

  • The strategic objectives + ultimate outcomes driving your business
  • Identification of your ideal customer profile
  • Understanding the current customer lifecycle journey
state of flow
02

performance maximizer

Embarking on a detailed review and audit of your existing email platform/CRM, we aim to unveil insights crucial for enhancing performance and fostering growth over the next 12-months. Our audit encompasses:

  • Evaluation of flows, campaigns, lists, and segments
  • Assessment of sign-up forms, deliverability, and template designs
  • Examination of third-party integrations, product feeds, and overall portal health
state of flow
03

lifecycle journey mapping

Armed with a comprehensive understanding of your strategic objectives and target audience, we proceed to craft an optimal lifecycle journey tailored to your customers. From cultivating awareness to nurturing loyalty, we meticulously visualise each touchpoint, ensuring:

  • A unified visual representation of the entire customer journey representation of the entire customer journey
  • Identification and optimization of every touchpoint, including email and SMS interactions
  • Implementation of deep personalization strategies leveraging data and behavioural insights
state of flow
04

Email Growth plan

Building upon insights gleaned from Steps 01-03, we collaborate to devise a robust 12-month email growth plan. This plan not only delineates the tactics necessary for achieving your overarching strategic goals but also ensures:

  • Complete alignment with your strategic goals
  • Tailored solutions to meet your exact requirements
  • Clear vision and confidence in the future path
state of flow
05

implementation

State of Flow provides you with two dynamic options to elevate your email marketing game: the "done for you" and "done with you" services.

  • With our "done for you" service, sit back and relax as we take the reins, handling all the nitty-gritty details for you.
  • Alternatively, immerse yourself in the empowering environment of the Flowstate Academy, where we guide you through every step of implementing State of Flow yourself. Click here to learn more.

Whether you prefer a hands-off approach or crave hands-on involvement, both avenues lead to the same phenomenal result: remarkable sales growth through email. 

Learn More
LEARN MORE
Testimonials
Testimonials
Testimonials
Testimonials

Testimonials

Testimonials
Testimonials
Testimonials
Testimonials
StickerYou
StickerYou
StickerYou
A Fantastic Experience

Working with Flowstate has been a fantastic experience. They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS. Communication has been seamless, and collaboration top notch.

Sam Zivot, Marketing Director, StickerYou

GrandCru
GrandCru
GrandCru
Delighted & Recommended

I have used Flowstate for more than 4-years and have been delighted by the results, service and content development. I have already recommended Flowstate to other associates and would recommend to you as well.

‍Matthew Gerard, CEO, GrandCru

Starfire Direct
Starfire Direct
Starfire Direct
Trusted Experts

I just want take a minute to express my gratitude towards you and your team for all that you’ve done for Starfire Direct.  I’ve found Flowstate to be among the best agencies we’ve ever worked with. If I ever know of anyone that needs stellar work done in this regard, please know that I will be giving them your name!

Jonathan Burlingham, Founder, Starfire Direct

TEstimonials

What our
customers say

Our customers are winning with email.
VIEW CUSTOMER WINS
VIEW CUSTOMER WINS
Living by design

Best in class.

The team at Flowstate have been long term invaluable partners of our organic growth with regards to EDM, flows, customer nurturing, sign up discounts, etc. It was in our early foray into online that we partnered with Flowstate, they were an integral part of our growth strategy in online & building our CRM database. The Flowstate team continues to present us with new ideas that are best in class. Flowstate team are highly regarded in the Living by Design & would not hesitate to recommend their service.
TIM
Living By Design
NBL

Tremendous growth.

Since partnering with Flowstate to assist in the execution of the National Basketball League’s email marketing strategy, we have seen tremendous growth in key metrics and deliverables.

The team at Flowstate have provided great support in the management of our campaigns, while developing our overall email templates and customer journey automation flow to further increase audience engagement.

Flowstate is a great partner to work with, always prompt, and we look forward to working with them next season!
JACK
NBL
random golf club

Help to scale.

The Flowstate team helped us scale our email marketing to become more efficient, effective and on brand for our community. Through assisting with design of forms and emails, and building out tailored flows for specific members of our community, the Flowstate team allowed us to tackle more in a short amount of time than we would have with our small team.
haley
Random Golf Club
stickeryou

Significant increase in email revenue.

Working with Flowstate has been a game-changer for our email marketing strategy and overall sales. Their team's expertise and dedication have transformed the way we approach email campaigns. The results speak for themselves: in just six months, our total revenue increased significantly, and our return on investment was exceptional.
farouk
Pay Later Travel
Grand Cru

+60% open rates

Flowstate's custom email marketing solution, backed by their expert advice and strategic approach, transformed our engagement and led to resounding success. With open rates soaring to an impressive +60%, our unengaged audience now eagerly anticipates our emails. Their tailored strategy made a significant impact, enabling us to connect with our customers like never before, and we are thrilled with the results
james
DealDrop
White rhino

Increased conversion

Flowstate was able to quickly and successfully roll-out 5 key automated flows bridging the gap in our email strategy in order to maximise warm lead opportunities & increase our overall conversion. They provided us with best practice outcomes whilst effectively translating our brand identity and message. I would highly reccomend these guys. Thanks Simon for all your help!
Amelia
Wild Rhino Shoes
sans beast

Highly recommended.

The team at Flowstate were a delight to deal with. The fact that Flowstate have made their business all about email, versus touching on every marketing pillar, ensures they bring excellence to this channel. Highly recommended.
cathryn
Sans Beast
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Contact

Your brand’s email
growth starts today.

GET IN TOUCH
GET IN TOUCH
FAQ

FREQUENTLY ASKED QUESTIONS

What is an email marketing BUSINESS?
In its truest form, an email marketing agency is an agency that only does email (not SEO, paid ads, social media and any other digital service they can sell to you). Here at Flowstate, we assist businesses like yours in engaging your target audience and increasing conversions through efficient email marketing. We specialise in all aspects of email marketing, including managing your email lists, designing persuasive content, and automating your email flows. Our team of expert practitioners will collaborate with you to develop a tailored strategy that aligns with your specific goals and objectives, while providing detailed analytics to track the performance of your email efforts.
How do I know I will get a return for my investment?
Our work comes with a bold guarantee: minimum revenue guarantee or we work for free. That's what we call a risk-free decision. Unlike most agencies, we're confident in our ability to create new email revenue for your business*.
Who do you typically work with?
If you want to scale your business with email marketing, we can work with you. We work with eCommerce businesses with small teams to national retailers with large internal marketing departments. Our flexible approach allows our expert team to provide the exact level of service + support you require.
can you guarantee results?
We sure do. If we don't achieve a minimum amount of new email revenue, we'll work for free until we do. Speak to our team today about our revenue guarantee*.
what is the state of flow?
State of Flow is the signature system and framework developed by Flowstate. Our proprietary 5-step system draws upon email tactics and strategies that have helped over 150 clients around the globe. We diagnose your exact needs with email and then using our system, deploy tailored tactics that will resolve and generate new revenue for your business.
why Should i work with flowstate?
Because you will get more from a team of expert email practitioners who live and breathe email than you will with a do-it-all agency or in-house generalist marketing team. If you want faster & stronger results, why not let Flowstate transform your email marketing?
my existing agency says they do email. isn’t that good enough?
Choosing a specialist email agency over a do-it-all agency is like consulting a specialist doctor instead of a general practitioner. A specialist doctor has in-depth knowledge and expertise in a particular area of medicine, and can provide a more targeted and effective treatment plan for a specific condition. Similarly, a specialist email agency has extensive experience and knowledge of email marketing and can design custom campaigns & flows that address specific business goals and target audiences. This will lead to higher engagement rates, better conversion rates and a greater return on investment compared to a do-it-all agency with a more generic approach to email marketing.

Email Blog

See all
What 250+ Clients Have Taught Us About Winning Email Marketing in 2025

What 250+ Clients Have Taught Us About Winning Email Marketing in 2025

After working with over 250 brands on email strategies, we’ve learned a lot about what works—and what doesn’t. With 2025 on the horizon, we’re putting these lessons front and centre, so your brand is ready to stay competitive and maximise results.
How AI Will Transform Your Email Marketing in 2024

How AI Will Transform Your Email Marketing in 2024

The AI revolution is here, and it’s transforming digital marketing faster than ever. With tech giants investing billions, AI-driven tools are emerging every day—reshaping how brands connect with their customers.
How to Stop Email Mistakes in Their Tracks: The Power of Live Testing

How to Stop Email Mistakes in Their Tracks: The Power of Live Testing

Ever had that sinking feeling when you realise an email has gone out with a broken link or someone’s name is just a [First Name] placeholder? It happens to the best of us. But here’s the thing—email mistakes don’t need to happen, and today, we’re going to talk about how you can avoid them.
Are You Suffering from Email List Leak? Here’s How to Fix It

Are You Suffering from Email List Leak? Here’s How to Fix It

Have you ever noticed your email list shrinking even though you're still adding new subscribers? If you're nodding your head, you’re not alone. It’s called "list leak," and it’s more common than you might think.

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