Are Your Emails Stuck in Economy Class?

Email marketing should be one of your highest-performing channels. But if you’re like most e-commerce brands, there’s a good chance your emails aren’t reaching their full potential.

Here’s why: they’re getting pushed to the Promotions tab, or worse, the Spam folder. That’s like buying a first-class ticket and getting shoved into economy with no legroom and a broken tray table.

But what if you could fast-track your emails straight to the front of the plane—Priority Boarding, VIP treatment, and a guaranteed seat in the Primary inbox?

That’s exactly what our Deliverability Booster does. And the results? They speak for themselves.

The Secret to Higher Open Rates (That No One’s Using)

You’ve probably experimented with better subject lines, cleaner designs, and strategic send times. Those things help, but they don’t fix the core problem: if your emails aren’t landing in the right inbox, none of that even matters.

Deliverability is the make-or-break factor in email marketing. If your emails don’t reach people where they’re most likely to see them, everything else is a waste of time.

We ran a split test with a client using our Deliverability Booster, and here’s what happened:

✅ 35% increase in open rates—just by improving inbox placement.

That means more eyeballs on your emails, more engagement, and ultimately, more sales. And the best part? This strategy is completely compliant with all email provider guidelines. It’s not a trick—it’s a smart, technical approach that most brands aren’t even aware of.

Why Most E-Commerce Brands Are Missing Out

There’s a reason almost no one is talking about this.

Most email marketers focus on content, segmentation, and automation (all important, don’t get us wrong). But very few talk about email placement—the behind-the-scenes factor that determines whether your audience even gets the chance to see your beautifully crafted campaigns.

Inbox providers like Gmail and Yahoo use complex algorithms to decide where emails land. If you don’t actively signal that your emails belong in the Primary inbox, they default to Promotions or Spam.

Our Deliverability Booster changes that. It works by:

➡️ Sending the right trust signals to inbox providers, increasing your sender reputation.

➡️ Optimising email authentication (SPF, DKIM, DMARC) so your emails aren’t flagged as suspicious.

➡️ Enhancing engagement metrics so your emails consistently get priority treatment.

The result? Your emails land where they’re supposed to—right in front of your customers.

The Fastest Email Win You Can Get Right Now

This is one of the easiest wins in email marketing today. It’s a quick installation and could be boosting your open rates by the end of the week.

Think about it: if you’re sending 100,000 emails per month and your open rate jumps by 35%, that’s 35,000 more people seeing your offers. Even a small increase in conversion rates can lead to thousands in extra revenue.

So if you’re ready to:

✅ Get your emails out of Promotions and into the Primary inbox

✅ Increase open rates (without guessing or gimmicks)

✅ Maximise the ROI of every email campaign you send

Conclusion:

Email marketing isn’t just about what you send—it’s about where your emails land. If you’re not optimising for inbox placement, you’re leaving money on the table.

Most brands won’t take action on this because they don’t even know it’s a problem. But now you do.

The brands that prioritise deliverability now will be the ones dominating inboxes (and sales) in 2025. Don’t wait until your competitors figure it out first.

Let’s get your emails where they belong—front and centre in your customers’ inboxes, Contact Flowstate today!