DealDrop

DealDrop, a prominent coupon website catering to an international audience, faced the challenge of effectively engaging their users and promoting their deals. Seeking a robust solution to enhance their email marketing strategy, DealDrop engaged Flowstate, to design a custom email marketing solution utilising Klaviyo.

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Project Details

Timeline

Services

Email Campaigns

Flow Build

Website

www.dealdrop.com

Challenge

DealDrop faced several key challenges:

1. Engaging an Unresponsive Audience: A significant portion of their database had never received emails before from DealDrop, making it challenging to capture their attention and foster engagement.

2. Deals That Change Frequently: DealDrop needed to send out weekly emails featuring deals that could change daily, requiring a dynamic and automated solution.

3. Gmail Deliverability Issues: Their emails were frequently landing in Gmail’s spam folder, hampering their ability to reach their subscribers effectively.

4. Targeting Relevance The desire to personalise content by targeting customers based on their previous online browsing behaviour was a crucial challenge

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Solution

Flowstate designed and implemented a comprehensive email marketing solution that addressed DealDrop’s challenges

1. Custom Website Integration: Flowstate created a custom integration that allowed DealDrop to pull deals directly from their website. This ensured that their email content remained up-to-date and reflected the latest deals available to users.

2. Automated Dynamic Emails: Flowstate automated DealDrop’s email campaigns, enabling them to send out dynamic weekly emails featuring deals that could change daily. This automation saved time and ensured that the content was always current.

3. Engagement Strategy: Flowstate developed a strategy to engage DealDrop’s previously unengaged audience, resulting in a substantial increase in email open rates, rising to an impressive 60% (at the time of writing).

4. Improved Gmail Deliverability: Flowstate’s expertise in email deliverability strategies enabled DealDrop to break past Gmail’s spam filters. This, in turn, increased the visibility and reach of their emails to a broader audience.

5. Behavioral Targeting: Flowstate implemented behavioural targeting, allowing DealDrop to send personalised emails based on the deals customers had previously browsed online. This customisation increased relevance and improved user engagement.

OUTCOME

DealDrop experienced remarkable improvements in their email marketing performance

1. A substantial increase in email open rates, rising to an impressive 60% for previously unengaged subscribers.

2. An automation system that allowed DealDrop to effortlessly send out dynamic and relevant emails to their audience.

3. Improved Gmail deliverability, ensuring their emails landed in subscribers’ primary inboxes.

4. Enhanced user engagement through targeted, personalised emails based on customer browsing behaviour.

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FROM THE CLIENT

James, CEO of DealDrop

"Flowstate's custom email marketing solution, backed by their expert advice and strategic approach, transformed our engagement and led to resounding success. With open rates soaring to an impressive +60%, our unengaged audience now eagerly anticipates our emails. Their tailored strategy made a significant impact, enabling us to connect with our customers like never before, and we are thrilled with the results."

DealDrop’s partnership with Flowstate not only improved their email marketing performance but also helped them build stronger connections with their international audience. This case study showcases the value of tailored email marketing solutions in achieving remarkable results and fostering user engagement.

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