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+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
+++ Unlock the value in your audience today
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The 5-step signature email system by Flowstate

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How much is poor email marketing costing your eCommerce business?

Most eCommerce businesses struggle to create a consistent stream of revenue from email marketing. When your email marketing lacks punch…

DIMINISHING RETURNS FROM EMAIL

OVER RELIANCE ON PAID ADS

Customer retention & loyalty is low

no clear strategy or plan

STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM

STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM
STATE OF FLOW SYSTEM

Turn email into your
#1 sales channel

Our State of Flow system unfolds in five purposeful steps – designed to give you clarity on the best strategy to achieve your goals and amplify your eCommerce success story.
state of flow
01

vision workshop

To ensure seamless alignment between our email marketing and SMS strategy and your business objectives, we commence with a comprehensive Vision Workshop. Here, our foremost priority is to gain an in-depth understanding of your overarching strategic goals.

  • The strategic objectives + ultimate outcomes driving your business
  • Identification of your ideal customer profile
  • Understanding the current customer lifecycle journey
state of flow
02

Performance maximizer

Embarking on a detailed review and audit of your existing email platform/CRM, we aim to unveil insights crucial for enhancing performance and fostering growth over the next 12-months. Our audit encompasses:

  • Evaluation of flows, campaigns, lists, and segments
  • Assessment of sign-up forms, deliverability, and template designs
  • Examination of third-party integrations, product feeds, and overall portal health
state of flow
03

lifecycle journey mapping

Armed with a comprehensive understanding of your strategic objectives and target audience, we proceed to craft an optimal lifecycle journey tailored to your customers. From cultivating awareness to nurturing loyalty, we meticulously visualise each touchpoint, ensuring:

  • A unified visual representation of the entire customer journey representation of the entire customer journey
  • Identification and optimization of every touchpoint, including email and SMS interactions
  • Implementation of deep personalization strategies leveraging data and behavioural insights
state of flow
04

email growth plan

Building upon insights gleaned from Steps 01-03, we collaborate to devise a robust 12-month email growth plan. This plan not only delineates the tactics necessary for achieving your overarching strategic goals but also ensures:

  • Complete alignment with your strategic goals
  • Tailored solutions to meet your exact requirements
  • Clear vision and confidence in the future path
state of flow
05

implementation

State of Flow provides you with two dynamic options to elevate your email marketing game: the "done for you" and "done with you" services.

  • With our "done for you" service, sit back and relax as we take the reins, handling all the nitty-gritty details for you.
  • Alternatively, immerse yourself in the empowering environment of the Flowstate Academy, where we guide you through every step of implementing State of Flow yourself. Click here to learn more.

Whether you prefer a hands-off approach or crave hands-on involvement, both avenues lead to the same phenomenal result: remarkable sales growth through email. 

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Start your State of Flow journey here. Enquire now.

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Testimonials
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What our customers say about State of Flow

Our customers are winning with our signature system
handful

Transformed our email sales.

State of Flow has been an absolute game changer for our email marketing efforts. As a business that lacks technical know-how in areas like deliverability and intricate email flows, Flowstate stepped in and transformed our approach. Their data-driven decisions injected new life into our campaigns, leading to increased engagement and conversions. The roadmap they provided was clear and actionable, and their execution was flawless. Flowstate’s expertise has opened doors we didn't know existed!
jody
Handful
GODWIN CHARLI

Game changer.

Our partnership with Flowstate has been a game changer for our business. Their data-driven approach breathed new life into our email strategy, resulting in improved engagement and conversions. The roadmap they provided was invaluable, and their execution was top-notch. We’re experiencing fantastic outcomes, all thanks to the expertise of State of Flow.
GODWIN
GODWIN CHARLI
stickeryou

A fantastic experience.

Working with Flowstate has been a fantastic experience. They are savvy, efficient, and best of all, they know what needs to be done to drive improved results from email and SMS.

Despite working across disparate time zones, there were never any issues finding crossover in our schedules, or delivering a project to a deadline. Communication has been seamless, and collaboration top notch.
sam
StickerYou
Grand Cru

Secret weapon.

State of Flow has been our secret weapon in the world of email marketing. With their guidance, our email flows and campaigns have reached a level of sophistication we could have only dreamed of. They effortlessly handled technical elements like deliverability and optimisation, areas where we lacked expertise. The clarity of their strategy and excellent communication throughout the process were refreshing. Thanks to their data-driven decisions, our engagement and conversions have soared, and we owe it all to State of Flow.
Matthew
Grand Cru
FAQ

FREQUENTLY ASKED QUESTIONS

What is State of Flow?
State of Flow is the 5-step signature system designed by Flowstate to transform email into your #1 ecommerce sales channel by unlocking the value you have in your email list right now.

State of Flow offers a unique "done for you" email service, meaning while you focus on what you do best, our team of experts takes the reins and handles the intricate details of email for you. So you can get on with running your business, resting assured your email list is generating consistent sales.

Our State of Flow system unfolds in five purposeful steps – designed to give you clarity on the best strategy to achieve your goals and amplify your eCommerce success story.

Included within State of Flow are all the strategies and tactics needed to grow email sales - email strategy, automation flows, campaigns, segmentation, personalisation, list growth, deliverability, template design and more.
Why is State of Flow effective?
With a blend of expertise, unwavering focus, and commitment to email mastery, we've honed this approach in collaboration with 150+ successful clients. By deciphering recurring email growth dynamics, we've crafted a system for quicker, reliable results. Our framework empowers businesses to navigate the intricacies of email marketing with confidence, fostering sustained growth and customer engagement.
How do the monthly credits work?
Within our State of Flow framework, every strategy and tactic is associated with a specific time and effort, quantified as credits, to achieve outcomes. These credits are then allocated according to your chosen monthly package, prioritizing tasks pivotal for nurturing email-driven sales.
Does anyone else offer State of Flow?
No. State of Flow is the signature system by Flowstate and is not available from any other business or agency. State of Flow is our proprietary system designed from our direct experience with over 150 customers globally.
Why is State of Flow so consistent in producing results?
In short, by closely following our 5-step framework, we ensure that you have all the pieces of a highly functioning lifecycle email marketing machine. Our meticulously crafted steps provide the blueprint for success, and when these steps are followed with precision and then tailored to fit the unique contours of your business, the result is a remarkably reliable and efficient avenue to achieve predictable revenue quickly.