It’s that time of year again – Black Friday and Cyber Monday (BFCM) are just around the corner, and the race is on for brands to maximise their sales during the busiest shopping season of the year.

If you’ve been in the e-commerce game for a while, you’ve probably seen the usual BFCM strategy eBooks and ads circulating, each promising to be the “ultimate” guide to success. But here’s the kicker: most of them come with a $29 price tag or a required “consultation” to get the so-called secrets.

We’re doing things a little differently at Flowstate.

For the past month, I’ve been working on our BFCM Playbook – the exact strategies we’ll be using with our top clients to create their biggest Black Friday results yet. And I’m giving it away for FREE. No catches, no hidden fees, no forced calls.

Why, you ask? Because I want you to see the results for yourself. Here’s a sneak peek at what’s inside:

Conversion-Optimised Calendar

Plan Your Campaigns for Maximum Impact:

One of the biggest challenges during BFCM is timing. Knowing when to send the right email is crucial for cutting through the noise and catching your audience’s attention at the perfect moment. Our conversion-optimised calendar is designed to help you plan out each email in your campaign for maximum impact. Steal it and tailor it to your brand – it’ll ensure that every email you send is timely and relevant to your audience.

Precise Segmentation & Irresistible Offers

Target the Right People with the Right Message:

Sending generic offers to your entire email list isn’t going to cut it during BFCM. To really drive conversions, you need to segment your list and create offers that resonate with each group. Our Playbook includes the exact segmentations you should use, along with the irresistible offers that’ll almost guarantee conversions. From high spenders to one-time buyers, we’ll show you how to craft tailored messages that speak directly to each audience.

Flow Timing Secrets

Don’t Let High-Intent Sales Slip Through:

BFCM is a fast-paced time, and the last thing you want is for high-intent customers to fall through the cracks. In our Playbook, we reveal flow timing secrets that ensure your emails hit the right moment, preventing potential sales from slipping away. Whether it’s an abandoned cart flow or a post-purchase upsell, timing is everything.

Avoid Burning Out Your List

Keep Engagement High Without Fatiguing Your Audience:

During BFCM, it’s easy to overdo it with email campaigns and end up burning out your list. We’ll show you the simple steps you can take to avoid fatiguing your audience while still sending enough emails to drive serious sales. It’s a fine balance, but one that can make all the difference between high engagement and high unsubscribes.

The SMS Mistake You Can’t Afford to Make

Protect Your Results from This Common Misstep:

SMS marketing can be a game-changer during BFCM, but there’s a common mistake brands make that could ruin your results. We’ll share exactly what it is and how to avoid it, so you can leverage SMS without turning off your customers.

At Flowstate, we believe that email marketing should be straightforward and effective – no tricks, no gimmicks, just results. If you’re ready to take your BFCM campaigns to the next level, I’m giving you the chance to grab our BFCM Playbook for free. Contact Flowstate today to learn more about the BFCM Playbook.